Privacy and cookies.

What Kheel collects, why, and what you can change, on this website (kheel.co) and in the Kheel application (kheel.app). Kheel is provided by Effacy IT Services, trading as Kheel. Using the application is also governed by our Terms of Service.

On this website

When you sign up for news. The newsletter form on the beta page sends your email address, and your name, company and the topics you pick if you give them. With them goes where your visit came from: the page that linked here and any campaign tags in the address. We use these to send you news about Kheel and to know which of our efforts reach people.

When you browse. Cloudflare, which hosts the site, keeps the usual records of requests to protect and run it. Cloudflare Web Analytics counts visits without cookies or any other storage in your browser, and without following you between sites.

A spam check. The form uses Cloudflare Turnstile to tell people from bots. It runs only on that form, and only to stop abuse.

When you use Kheel

Your account. Your name and email address, how you sign in (with a password, or through Google or your organisation's single sign-on), and the organisations you belong to and your access in each.

What your organisation keeps in Kheel. The competitors, terms, use cases, decisions and other records your organisation puts into Kheel belong to it. We hold them on its behalf and use them only to provide Kheel, as the Terms of Service set out, including anonymised, aggregated statistics that identify no one.

Billing. Your organisation's plan, billing contact and invoices. Card details are entered with Stripe, our payment provider, and never held by Kheel.

Your AI assistant. An assistant you connect to Kheel works with your access, and what it reads and changes is recorded under your name. What you say to the assistant is handled by its provider, under their terms.

Keeping it running and safe. Records of sign-ins and of changes made in Kheel, and by whom.

We use this to provide Kheel and confirm who you are, to bill your organisation, to answer you, to send you emails about the service and, unless you opt out, news about Kheel, to improve Kheel using anonymised information, and to protect our legal rights.

Cookies

The site keeps what it needs to work. Cookies for analytics and advertising depend on where you are:

  • In the EU, the rest of the EEA, the UK and Switzerland they stay off unless you agree to them.
  • Elsewhere they're on unless you turn them off, except advertising when your browser sends Global Privacy Control, which we take as a no.

Wherever you are, you can change your mind at any time.

NameWhat forKept for
kheel.consentNeeded. Remembers your cookie choice, in your browser's storage.12 months
_ga, _ga_*Analytics. Google Analytics: which pages are read and how people find them.Up to 2 years
_gcl_*Marketing. Google Ads: whether our advertising leads to people signing up.Up to 90 days

If you turn analytics or marketing off, the site stops using them and deletes their cookies.

The Kheel application uses cookies to keep you signed in, which it needs to work.

Who else handles it

We use other businesses to run Kheel:

  • Cloudflare hosts this website and runs its analytics and spam check.
  • Google Cloud hosts the Kheel application and its data.
  • Stripe takes payments.
  • An email delivery provider sends Kheel's emails, and delivers what this website's form sends to us.
  • Google signs you in, if you choose to sign in with Google, and receives information from this website only when analytics or marketing is on.

They may hold and process information outside your country. We may also disclose information to someone who can lawfully require it, such as a regulator, or when you have asked us to, and it may pass to a buyer if our business is sold. We don't sell your information.

Your choices

You can ask us what we hold about you, to correct it or to delete it, and to stop sending you news, by writing to [email protected], with enough to show who you are. Every news email we send has a link to stop them.

We keep what this website's form sends until you ask us to remove it. Your organisation's records in Kheel are kept while it has an account, including when it has no plan. We may close an account after 30 days with no plan, and you can ask us to close it sooner. Once an account is closed, its records can be exported for 30 days, or deleted sooner at your request, as the Terms of Service describe.

Changes

When what we collect changes, this page changes with it, and the cookie choice is asked again if a new kind of cookie is added. Questions about this policy go to [email protected]. Last updated 15 November 2026.